Meet Michael
EdTech Growth Architect | Global Sales Strategist | Leadership Catalyst
Navigating the ever-evolving EdTech landscape on a global scale demands more than strategy—it requires innovation, empathy, and a relentless pursuit of excellence. I'm here to strike that balance.
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As a seasoned Executive, I've honed a unique blend of strategic prowess and analytical precision that consistently propels revenue growth beyond expectations. My journey has a legacy marked by a global presence and a passion for cultivating leaders within teams.
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For 40 years in EdTech, I've left my mark at industry-leading companies. I've redefined industry standards with a track record of establishing successful sales frameworks across twelve countries and orchestrating seamless transitions from teacher-level to district-level to ministry-level sales models.
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In a world of buzzwords and bravado, I believe in results, not rhetoric.
Mike is in a unique category of sales and management professional in the education industry possessing both academic business knowledge (MSOL) as well as years of selling a wide variety of products, including print, professional learning services and technology. It starts with his genuine passion for education and blends that with keen insight and skills in getting prospects to reveal their problems. The sale always become a win-win and customer satisfaction is always high.
- Kathryn, Chief Strategy Officer
Mike is an education sales genius! He has helped my company go from low sales to some mega sales during our time together. His approach is not high pressure or using any kinds of sales tricks, but simple, easy to follow value based selling. Mike's knowledge and skills are second to none, he's truly very good at what he does and he makes it feel very natural and conversational. If you are looking to grow your sales or even get your very first sale, I wholeheartedly recommend working with Mike. You will be glad that you did, I certainly am.
- Travis, Founder
I’ve had the privilege of working with Mike and feel honored to call him a friend and colleague. First and foremost, Mike is truly a wonderful human being who cares deeply about both the emotional and academic needs of our children. His passion to help students succeed combined with decades of global experience scaling top-notch educational products for high-impact sales is an amazing combination. Mike has phenomenal leadership skills and coaches his clients to lead with humility, confidence, and a precision focus on real-world results. I continue to learn a lot from Mike and recommend him without hesitation.
- Sarah, CEO/Founder
Working with Michael Bates as my business coach has been a transformative experience in building my EdTech company. From the very beginning, Michael helped shift my mindset, empowering me to confidently represent myself as an expert in my industry. His coaching goes beyond strategy—he instills clarity and confidence, ensuring I feel grounded and capable at every step.
I see Michael not just as a coach, but as a true asset to my entrepreneurial journey. His expertise, insight, and ability to inspire action make him an invaluable partner. I fully intend to continue working with him long-term as I scale my company and reach new heights.
- Sonia, Founder
Mike is a colleague, mentor, and friend. His title, "EdTech Growth Architect," is an understatement. I have consistently been in awe of his strategic mind, which he uses to build and scale global sales frameworks with remarkable precision and success. His ability to navigate complex sales models, from the classroom to the ministry level, is unparalleled in the industry.
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Beyond his staggering results and decades of experience, Mike's true gift is his leadership. He is a catalyst who doesn't just manage teams—he builds up leaders with a blend of humility, confidence, and genuine empathy. Mike's focus is always on delivering real impact, not rhetoric. He is a true force for positive change in education, and any organization would be incredibly fortunate to have his guidance.
- Josh, Founder
Mike Bates has a deep understanding of the sales process. He knows that it is not about selling products or services. It is about understanding the needs of the clients and enabling them to solve a problem. Mr. Bates teaches that when this is done clients buy instead of salespeople selling. I learned an enormous amount by working with him and he has my highest recommendation.